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Cognito, the integrated marketing and communications agency for the finance, technology and professional services sectors, has expanded the London team by hiring Benjamin Thiele-Long, Ketna Mistry and Georgie Gold.

These new hires will support Cognito’s continued growth in EMEA, driving its integrated communications offering. 
Joining from Infinite Global, Benjamin Thiele-Long has been appointed Associate Director and brings with him extensive knowledge across legal, financial and professional services. Benjamin was previously responsible for EUME PR and communications at King & Wood Mallesons LLP, and practised as a criminal and regulatory barrister. At Cognito he will be responsible for directing strategic communications on a variety of clients as well as new business development. 
Ketna Mistry joins as an Associate Director of digital and social where she will boost Cognito’s integrated offering, leveraging her technical channel knowledge and financial sector experience. Prior to Cognito, Ketna was Global Head of Social Media at S&P Global where she led and aligned the firm’s corporate social media strategy.
Georgie Gold joins as an Account Manager from Hume Brophy, where she developed and implemented multi-channel communications campaigns. She focussed on content generation and media relations for a range of clients, including asset managers, fintech firms and financial solutions providers.
Commenting on the new hires, Vivienne Hsu, Managing Director, EMEA at Cognito, said: “We are delighted to be welcoming Benjamin, Ketna and Georgie to the London team. They bring with them deep sector and channel expertise across media relations, marketing, branding, digital and social that will further enhance Cognito’s comprehensive offering.”