Insurance Marketing & PR

What makes you a specialist insurance marketing agency? 

Cognito is a specialist financial services marketing and PR agency with deep experience in the insurance and insurtech sectors. For more than 25 years, we’ve helped global insurers, brokers, reinsurers and high-growth insurtech firms build reputation and generate demand.  

Insurance is a complex and highly regulated industry – our teams have the expertise and knowledge to the nuances. From underwriting and risk transfer to distribution models and regulatory scrutiny. Many of our consultants come from financial services backgrounds, bringing sector knowledge that translates into sharper messaging and more effective campaigns. 

Where is your insurance marketing firm based? 

Cognito operates globally. Our insurance marketing specialists are based in key financial and insurance hubs including London, Amsterdam, Dusseldorf, Paris, New York, Singapore, Sydney and Hong Kong. Our international footprint allows us to support insurance clients across multiple markets, coordinating global campaigns while adapting to local media landscapes and regulatory environments. This includes working for multiple subsidiaries of the same global insurance provider, balancing regional nuance and an overall holding company approach.  

Do you offer one-off insurance marketing projects or retained support? 

We offer both. Some insurance companies engage us for specific projects, such as a product launch, funding round, brand refresh or crisis response. Others partner with us on a retained basis to provide ongoing PR, content, digital marketing and strategic communications support. 

The insurance sector moves quickly. Regulatory shifts, M&A activity, market volatility and emerging risks all create opportunities and challenges. Our flexible model ensures we can scale support in line with your needs. 

Do you work with traditional insurers as well as insurtech companies? 

Yes. We work across the full insurance ecosystem, from established global insurers, reinsurers and brokers to venture-backed insurtech disruptors. Traditional insurance brands often come to us to modernise their positioning, strengthen digital presence or lead industry conversations. Insurtech firms need support around market entry, funding announcements, product launches and enhancements and scaling into new territories.