Insights

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  2. Article Link
    August 6, 2025
    Semantic clusters are replacing keywords – how this impacts content strategy and creation
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  3. Article Link
    August 4, 2025
    Below the Fold: Card wars, AI IP & a PR masterclass
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  4. Article Link
    July 30, 2025
    Reporters to PRs: put your phone number on the release and be prepared to answer it
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  5. Article Link
    July 29, 2025
    The investor relations sections of many corporate websites are remarkably recessive. Why?
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  6. Article Link
    July 21, 2025
    Three ways to make data your strongest storytelling tool 
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  7. Article Link
    July 18, 2025
    The best pitch email I ever wrote 
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  8. Article Link
    July 14, 2025
    The Singapore ambassador hearing: why media training isn’t optional
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  9. Article Link
    July 4, 2025
    Best digital marketing techniques for financial services in 2025
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  10. Article Link
    June 26, 2025
    “Agents Are Coming”: What I Heard (Too Often) at Money 20/20
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  11. Article Link
    June 23, 2025
    What a handful of biochar taught me about climate storytelling
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  12. Article Link
    June 16, 2025
    The human imperative: Why brand matters more than ever in the age of AI
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  13. Article Link
    June 3, 2025
    The Biochar Cycle Explained
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  14. Article Link
    May 20, 2025
    At Money20/20, be there and ready to network  
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  15. Article Link
    May 20, 2025
    How AI Search Is Changing Visibility for Financial Brands
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  16. Article Link
    May 20, 2025
    Hong Kong vs Singapore IPO Divergence: Turning Market Trends into Media Impact
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  17. Article Link
    May 19, 2025
    Cognito Core: Supercharging communications measurement 
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  18. Article Link
    May 13, 2025
    Versant IPO: A Critical Test for the Future of Business Television
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  19. Article Link
    May 7, 2025
    Navigating the New Fintech Media Ecosystem: Insights for Companies and Analysts
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  20. Article Link
    May 6, 2025
    How Press Coverage Drives Business Growth: Insights for CEOs
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  21. Article Link
    May 1, 2025
    Q&A: Emma Hilary Gould from Waters
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  22. Article Link
    April 8, 2025
    Why media relations matters in France right now
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  23. Article Link
    April 7, 2025
    Ask Cognito: How we helped clients cut through tariff noise
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  24. Article Link
    April 7, 2025
    Why premium media products are under threat – and what we can do about it
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  25. Article Link
    April 1, 2025
    Why competitor analysis should be a non-negotiable while building your PR strategy
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  26. Article Link
    April 1, 2025
    Klarna IPO Day 12 – what the media reception says about fintech press and PR
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  27. Article Link
    March 21, 2025
    5 Effective PR Strategies for ESG Communications 
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  28. Article Link
    March 18, 2025
    Finding and keeping your voice: Why tone matters in copywriting
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  29. Article Link
    March 13, 2025
    A patented process to make sure ANY fintech can get interesting data for the press
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  30. Article Link
    March 12, 2025
    Small beginnings, big outcomes: Reflections from our International Women’s Day Breakfast in London
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  31. Article Link
    March 7, 2025
    Proof of Strategy: Consensus debut showcases Hong Kong’s bet on FinTech is paying off  
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