Insights

Our consultants share their expertise on the issues that matter most.

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  2. Article Link
    August 26, 2025
    What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing?
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  3. Article Link
    August 15, 2025
    Inside the markets beat: Q&A with AFR’s Matt Bell
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  4. Article Link
    August 13, 2025
    Cognito appoints Brian Norris UK Managing Director
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  5. Article Link
    August 12, 2025
    Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin
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  6. Article Link
    August 7, 2025
    Cutting through the digital noise: how AI is revolutionizing wealth management marketing 
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  7. Article Link
    August 6, 2025
    Semantic clusters are replacing keywords – how this impacts content strategy and creation
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  8. Article Link
    July 31, 2025
    Geoffrey Barraclough: how newsletter creators are reshaping B2B media
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  9. Article Link
    July 30, 2025
    Reporters to PRs: put your phone number on the release and be prepared to answer it
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  10. Article Link
    July 29, 2025
    The investor relations sections of many corporate websites are remarkably recessive. Why?
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  11. Article Link
    July 21, 2025
    Three ways to make data your strongest storytelling tool 
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  12. Article Link
    July 18, 2025
    The best pitch email I ever wrote 
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  13. Article Link
    July 14, 2025
    The Singapore ambassador hearing: why media training isn’t optional
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  14. Article Link
    July 11, 2025
    Stand out at Sibos in Frankfurt – how to make sure you elevate your brand
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  15. Article Link
    July 11, 2025
    Cognito’s That’s What You Think Podcast #1: Ben Ford on the Evolution of Open Banking in Australia
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  16. Article Link
    July 9, 2025
    Jennifer Riggins: The Human Side of Tech – AI Should Enhance, Not Replace, Developer Creativity
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  17. Article Link
    July 4, 2025
    Best digital marketing techniques for financial services in 2025
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  18. Article Link
    June 26, 2025
    “Agents Are Coming”: What I Heard (Too Often) at Money 20/20
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  19. Article Link
    June 25, 2025
    Leslie White: Nerding Out on Digital Marketing
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  20. Article Link
    June 23, 2025
    What a handful of biochar taught me about climate storytelling
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  21. Article Link
    June 18, 2025
    Ten million dollars and a shrug? Ensuring expensive brand rolls out work
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  22. Article Link
    June 16, 2025
    The human imperative: Why brand matters more than ever in the age of AI
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  23. Article Link
    June 3, 2025
    A journey through the biochar cycle
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  24. Article Link
    May 30, 2025
    Same Cognito, refreshed with new colours
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  25. Article Link
    May 21, 2025
    Masha Angelova: How to Land and Shine in Broadcast Media
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  26. Article Link
    May 20, 2025
    At Money20/20, be there and ready to network  
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  27. Article Link
    May 20, 2025
    How AI is rewriting search for financial brands
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  28. Article Link
    May 20, 2025
    Hong Kong surges, Singapore retreats: How to turn IPO divergence into a media moment
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  29. Article Link
    May 19, 2025
    Cognito Core: Supercharging communications measurement 
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  30. Article Link
    May 13, 2025
    IPO of Comcast spinoff Versant will prove major test for business television
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  31. Article Link
    May 7, 2025
    The new fintech media ecosystem
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