Insights

Our consultants share their expertise on the issues that matter most.

  1. Sign up to receive insights in your inbox
  2. The Signal Before The Noise Article Link
  3. What to know about Financial Times newsletters Article Link
    June 2, 2021
    What to know about Financial Times newsletters
    Read More
  4. SPACs in the American press: a tale of two coasts Article Link
    May 27, 2021
    SPACs in the American press: a tale of two coasts
    Read More
  5. Sign of the times in Singapore: SPH becomes a non-profit Article Link
    May 7, 2021
    Sign of the times in Singapore: SPH becomes a non-profit
    Read More
  6. The disappointing expert – and what to do about it Article Link
    May 7, 2021
    The disappointing expert – and what to do about it
    Read More
  7. Ask me anything on Reddit AMAs Article Link
    April 30, 2021
    Ask me anything on Reddit AMAs
    Read More
  8. The bright future in payments Article Link
    April 29, 2021
    The bright future in payments
    Read More
  9. Unraveling Woodford, and its lessons for fund marketing Article Link
    April 9, 2021
    Unraveling Woodford, and its lessons for fund marketing
    Read More
  10. Why Cognito decided to look at media, ESG and asset management Article Link
    March 30, 2021
    Why Cognito decided to look at media, ESG and asset management
    Read More
  11. How to break into the booming ESG newscycle Article Link
    March 30, 2021
    How to break into the booming ESG newscycle
    Read More
  12. Better digital storytelling around ESG Article Link
    March 30, 2021
    Better digital storytelling around ESG
    Read More
  13. A month on Clubhouse Article Link
    March 30, 2021
    A month on Clubhouse
    Read More
  14. Reflections on International Women’s Day Article Link
    March 8, 2021
    Reflections on International Women’s Day
    Read More
  15. Tell Me You Are Creative Without Telling Me You Are Creative Article Link
    March 1, 2021
    Tell Me You Are Creative Without Telling Me You Are Creative
    Read More
  16. Proving the value of PR, Part 2 Article Link
    February 28, 2021
    Proving the value of PR, Part 2
    Read More
  17. The 5 things you need to know about managing a virtual event Article Link
    February 28, 2021
    The 5 things you need to know about managing a virtual event
    Read More
  18. Networking in a virtual world: from chat rooms to meaningful connections    Article Link
    February 28, 2021
    Networking in a virtual world: from chat rooms to meaningful connections   
    Read More
  19. Four reasons why you need to prepare for the return of live events Article Link
    February 3, 2021
    Four reasons why you need to prepare for the return of live events
    Read More
  20. Proving the value of PR, Part 1 Article Link
    February 3, 2021
    Proving the value of PR, Part 1
    Read More
  21. Influencer Marketing in 2021: An essential ingredient in your communication mix Article Link
    January 20, 2021
    Influencer Marketing in 2021: An essential ingredient in your communication mix
    Read More
  22. How the FT and WSJ fared in the year of Covid Article Link
    January 19, 2021
    How the FT and WSJ fared in the year of Covid
    Read More
  23. What does the EU Taxonomy on sustainable finance mean for communicators in 2021? Article Link
    December 18, 2020
    What does the EU Taxonomy on sustainable finance mean for communicators in 2021?
    Read More
  24. Before charting a course in 2021, reflect on the journey so far Article Link
    December 14, 2020
    Before charting a course in 2021, reflect on the journey so far
    Read More
  25. Four lessons from TikTok: a surprisingly radical storytelling device Article Link
    December 3, 2020
    Four lessons from TikTok: a surprisingly radical storytelling device
    Read More
  26. In conversation ahead of the Core Web Vitals update from Google  Article Link
    November 26, 2020
    In conversation ahead of the Core Web Vitals update from Google 
    Read More
  27. cogcast: Keeping your rankings after Google’s Core Web Vitals update Article Link
    November 13, 2020
    cogcast: Keeping your rankings after Google’s Core Web Vitals update
    Read More
  28. Lessons from the former FT editor’s new diaries Article Link
    November 11, 2020
    Lessons from the former FT editor’s new diaries
    Read More
  29. When an article isn’t enough: Forthcoming books from financial journalists Article Link
    November 5, 2020
    When an article isn’t enough: Forthcoming books from financial journalists
    Read More
  30. The (surprisingly effective) online brainstorm Article Link
    November 1, 2020
    The (surprisingly effective) online brainstorm
    Read More
  31. Is that ‘on background’ or ‘off the record’? How to use these terms Article Link
    October 30, 2020
    Is that ‘on background’ or ‘off the record’? How to use these terms
    Read More
  32. Cognito Appoints New U.S. Leadership Article Link
    October 8, 2020
    Cognito Appoints New U.S. Leadership
    Read More
See how Predictive Intelligence is reshaping communications strategy.