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Our consultants share their expertise on the issues that matter most.

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  2. Article Link
    November 14, 2025
    Cognito COP30 Update – Week 1 
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  3. Article Link
    November 14, 2025
    Peter Valdes-Dapena: How the Media Industry Is Changing — and Where It’s Headed Next
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  4. Article Link
    November 7, 2025
    COP30: three tests of implementation we are watching 
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  5. Article Link
    November 5, 2025
    Jon Swartz: How Journalism Still Wins
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  6. Article Link
    October 23, 2025
    Steve Cocheo: Why AI can’t replace media research
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  7. Article Link
    October 16, 2025
    City A.M. wants to be the voice of UK business. Is it working? 
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  8. Article Link
    October 16, 2025
    Resilience, autonomy and global impact: how can we secure Europe’s financial future?
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  9. Article Link
    October 13, 2025
    The rise of “Checking out” reporters by comms teams 
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  10. Article Link
    October 8, 2025
    Why French media relations require a different approach
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  11. Article Link
    October 7, 2025
    The government’s rebrand shows the value of design – if you can look behind the headlines
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  12. Article Link
    September 30, 2025
    Caroline Nihill: Expertise Beats Announcements
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  13. Article Link
    September 26, 2025
    Can Europe’s banks keep ahead in the transaction banking marketing marathon? 
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  14. Article Link
    September 24, 2025
    What to know about the new generation of reporters
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  15. Article Link
    September 22, 2025
    TNW fades, but Amsterdam’s event calendar thrives
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  16. Article Link
    September 15, 2025
    Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually Work
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  17. Article Link
    September 10, 2025
    Cognito appoints Joanne Parker as Non-Executive Director
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  18. Article Link
    September 9, 2025
    Time to “Kill your Darlings” and “Put every word on trial for its life”
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  19. Article Link
    September 2, 2025
    Why the end of live business news on Sky TV hurts
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  20. Article Link
    August 26, 2025
    What is an AI GEO audit, and why do businesses in finance need them now as part of their marketing?
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  21. Article Link
    August 15, 2025
    Inside the markets beat: Q&A with AFR’s Matt Bell
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  22. Article Link
    August 13, 2025
    Cognito appoints Brian Norris UK Managing Director
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  23. Article Link
    August 12, 2025
    Cognito’s That’s What You Think podcast #2: conducting politics and business in the Trump era with Rade Musulin
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  24. Article Link
    August 7, 2025
    Cutting through the digital noise: how AI is revolutionizing wealth management marketing 
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  25. Article Link
    August 6, 2025
    Semantic clusters are replacing keywords – how this impacts content strategy and creation
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  26. Article Link
    July 31, 2025
    Geoffrey Barraclough: how newsletter creators are reshaping B2B media
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  27. Article Link
    July 30, 2025
    Reporters to PRs: put your phone number on the release and be prepared to answer it
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  28. Article Link
    July 29, 2025
    The investor relations sections of many corporate websites are remarkably recessive. Why?
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  29. Article Link
    July 21, 2025
    Three ways to make data your strongest storytelling tool 
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  30. Article Link
    July 18, 2025
    The best pitch email I ever wrote 
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  31. Article Link
    July 14, 2025
    The Singapore ambassador hearing: why media training isn’t optional
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