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Capital markets PR

Growing your LinkedIn company page following in 2024

Capital markets PR for a changing landscape

The infrastructure of modern trading is transforming – from post-trade processing to digital asset custody, new technologies are reshaping the capital markets. We help clients at every layer of the financial stack tell sharper, more credible stories about what they do and why it matters.

With 25 years of experience across the front, middle and back office, Cognito works with both global institutions and emerging innovators. We know how to translate complex propositions around blockchain, market structure, and AI into campaigns that resonate with investors, regulators and the media.

Our programmes combine media relations, owned content, analyst engagement and paid marketing – all underpinned by a deep understanding of institutional finance.

Our Services

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Speak to one of our consultants

Samuel Barber

Senior Vice President

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Andrew Marshall

Vice Chairman, Managing Director

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Jon Schubin

Director, Head of Central Marketing

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Felice Tobin

Managing Director, General Manager for Asia

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Scott Schuberg

Managing Director

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Our clients and our experience

Our latest news and thinking

“Agents Are Coming”: What I Heard (Too Often) at Money 20/20

Leslie White: Nerding Out on Digital Marketing

What a handful of biochar taught me about climate storytelling

Ten million dollars and a shrug? Ensuring expensive brand rolls out work

The human imperative: Why brand matters more than ever in the age of AI

A journey through the biochar cycle

Same Cognito, refreshed with new colours

Masha Angelova: How to Land and Shine in Broadcast Media

At Money20/20, be there and ready to network

How AI is rewriting search for financial brands

Hong Kong surges, Singapore retreats: How to turn IPO divergence into a media moment

Cognito Core: Supercharging communications measurement

IPO of Comcast spinoff Versant will prove major test for business television

The new fintech media ecosystem

A note to CEOs: The link between press coverage & growth

Q&A: Emma Hilary Gould from Waters

singapore office

Singapore’s Web3 surge: Lessons in trust, timing, and storytelling

Esther Shittu: Demystifying agentic AI and finding the real stories behind the hype

Cognito opens office in Paris to serve French market

Cognito in Paris: A note from our Founder and CEO

Why media relations matters in France right now

Ask Cognito: How we helped clients cut through tariff noise

Why premium media products are under threat – and what we can do about it

Why competitor analysis should be a non-negotiable while building your PR strategy

Klarna IPO Day 12 – what the media reception says about fintech press and PR

Mallika Mitra: Freelancing Provides Security in an Uncertain Media Landscape

5 Effective PR Strategies for ESG Communications

Finding and keeping your voice: Why tone matters in copywriting

A patented process to make sure ANY fintech can get interesting data for the press

Small beginnings, big outcomes: Reflections from our International Women’s Day Breakfast in London

Proof of Strategy: Consensus debut showcases Hong Kong’s bet on FinTech is paying off

Forced diversity is bad for business. Or is it?

Man jumps over chasm

The Widening Fintech PR Chasm

Fresh political polling kicks off the ’25 Australian election news cycle

The Fintech Voices You Need to Know

Making Your Message Count: The Art of Broadcast Body Language 

Q&A: An institutional journalist’s insight into the article writing process

Why you need media monitoring beyond a Google search

Ahead of next week’s first Consensus Hong Kong, here’s why the event is special

Michael Thrasher: Navigating the Media Landscape and Founding Modus News

Snake a look at this. How to successfully leverage your brand around the Lunar New Year celebrations

How to pitch a tier one sustainable finance journalist

Why small publishers have a hard time putting the good stuff behind the paywall

As papers ditch the PR department, reporters must promote themselves

Preparing a brief for a crisis communications firm

Michelle Chan: Is ESG dead? The disconnect between the narrative and what’s happening in the market.

The rise and rise of the micro-culture

One critical report shows us how to combat greenwashing once and for all

New technology has to ensure Earth can handle a fully AI-powered communications workflow

Wrestling with the consequences of a generation without social media

How news will be impacted by TikTok leaving America

5 examples of effective marketing for professional services

Rachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate Jargon

Bluesky thoughts for financial services

The Importance of Cybersecurity in Fintech

Is Hong Kong bouncing back?

How do you measure the success of organic social media in B2B financial services?

When you should post on LinkedIn

Cross border payments and bank innovation take centre stage at a Sibos like no other

Cognito named City Agency of the Year by Communicate Magazine

Succession Planning: Marketing to the Next Generation

Dating tips: three things to consider when selecting your next PR agency

The Future of Tech PR and AI’s Role

For women in payments, don’t be afraid to be bold in your funding requests and in pitches

Budget Season: How financial experts can prepare for broadcast

Event organizers up the ante on speaker impact – here’s how to respond

Oliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the point

Off the record or not? The real meaning of the Chatham House Rule for financial events

China takes centre stage at Sibos 2024: Here’s what to look out for

In this year’s list of Sibos exhibitors, a view of a distinctly Chinese fintech ecosystem

The only limit is the imagination – the frontier of LLMs for research

Cognito hires new London-based talent in AI, sustainability and broadcast media

Cognito appointed as Communications Partner by Transition Finance Market Review Secretariat

Exploration > Conference Monotony: Our eats and drinks guide for Money20/20

Cognito’s podcast creators discuss the challenges and opportunities of Cogcast

Key takeaways from Climate Week NYC

Siddharth Cavale: The pressure of writing headlines, what it takes to get into Reuters, and what is Summerween

Does anyone still care about looking good on a laptop?

A fresh set of communications challenges – and opportunities – are emerging on climate investment

How To Select a Great Wealth Management PR Firm and Avoid the Pitfalls of a Bad One

Still texting after all these years

What it means when we say ‘Climate finance, China style’

What China’s payment infrastructure can teach us about the future of payments

Take five – why the principles of communications haven’t changed

Climate Week NYC | Day four wrap up

Climate Week NYC | Day three wrap up

Climate Week NYC | Day two wrap up

Climate Week NYC | Day one wrap up

The terminology of ESG investing

The intersection of AI, data and client-centric innovation in Asset Management with Andrew Kerry, CEO of Foxon Media

Navigating wealth management: independence, innovation, and industry trends with Toby Salinger

Top examples of crisis management campaigns that were a success

Driving sales in fintech: 6 core digital marketing strategies

Regional and community banks look to balance innovation with assurance amidst change

Regional and community banks look to balance innovation with assurance amidst change

Breaking through the noise: securing impactful broadcast media for wealth and asset managers

Why comms can help financial firms reap value from AI

Understanding and mitigating cyber risks: Strategies for protecting your business and employees

Jane McManus: Women in sports are finally having a moment and newsjacking the Olympics

What is the Role of PR in Finance?

What does the changing political landscape mean for climate communications?

Emerging risks

Emerging risks: reputation matters in a volatile world

James Faris: Economic dichotomies and pitching advice for PR professionals

James Faris: Economic dichotomies and pitching advice for PR professionals

A pile of coins with an arrow signifying growth

Cognito appointed communications agency for Liberis

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Another climate conference. Did London Climate Action Week teach us anything new about communicating in the climate crisis today?

Notes from the campaign trail: breaking into election coverage

vroom vroom

Motorsport and communication: more than a simulation

Vanja Lakic: Canadian media and what to expect at this year’s Collision Conference – the Olympics of Tech

Cogcast: Canadian media and what to expect at Collision – the Olympics of Tech

James

Unlocking Google’s search secrets (Turns out, we knew them.)

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Reporters are getting 50 AI pitches a day. Here’s how to beat the traffic.

money money

For wealth managers, it’s getting harder to stay in the headlines

oceans of dunes

As the debate shifts, here’s how we are evolving our approach to communicating the climate transition

ice

How can you get people to care about regulatory changes?

bird

Three important lessons when communicating in carbon markets

Liz Wellinghorst: The best PR professionals are former journalists

Liz Wellinghorst: The best PR professionals are former journalists

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How to select a great fintech PR firm and avoid ending up with a bad one

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Why I don’t think AI can run better paid social media campaigns than me… yet

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Top Ten Journalists Covering T+1

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Making the most of Money20/20 Europe – What to think about ahead of the show

Cognito partners with JBI Studios to develop AI tools for financial services marketing and communications

soma

AI plagiarism: Should PR pros pump up purple prose to prosper amid panic?

forest

Robinhood launched a news site. And it’s actually great.

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Succession: preparing the final bow

Banks

Unintentional communications lessons from a banker

Keith Shaw: The future of podcasts and the evolution of journalism

Keith Shaw: The future of podcasts and the evolution of journalism

Michaela Morales

Cognito Hires Michaela Morales to Strengthen Wealth Management Offering

robot

Can we break the echo chamber with ethical AI personalisation?

Harry Sheward

Cognito appoints Harry Sheward as Director of Brand Marketing

Why did hundreds of companies fall for a ‘fake’ Women’s Day theme?

Cognito wins in three categories at Corporate Content Awards

Cognito Singapore appoints finance and sustainability communications specialist, Sarah Anderson, as Associate Director

Threads: Considerations for Financial Services Marketers from Week One

Fintech commentators: the new masters of the fintech media universe

News organizations’ newest section: the reporter bio

Joanna Socha: Life of a Freelance Journalist, turned Founder and Author

Cognito completes majority acquisition of German operation

Anatomy of a crisis: The Boeing door plug

Navigating the Lunar New Year

Will culture wars fuel a return to more aggressive reputation defenses?

Cognito appoints Nick Corrin as Head of Asset Management

Cognito Appoints Doug Hesney as SVP, US Head of Financial Communications

Top Cognito blogs from 2023

In memory of Mark Weiner

Five interesting rebrands from 2023

ESG in 2024: A Comms Catch-22

To LinkedIn Newsletter or not to LinkedIn Newsletter

Growing your LinkedIn company page following in 2024

Navigating a transitory economic environment in 2024

New business and finance books in 2024

Vartan Badalian: COP28 Predictions, decarbonization efforts in transportation and life as a GreenBiz analyst

Analyzing Money20/20 press coverage and what it means for your comms strategy

Time: how long can a leader ride out a crisis?

Embracing AI and Data: The future of marketing and communications

Larissa Padden: What we learned from the biggest name in Fintech – Money20/20 USA 2023

With the spark back in Australian fintech, communicators must get on the front foot

Money 20/20 tips for marketers from Cognito’s experts

Building thought leadership in China: Global clients must prioritize WeChat as a strategic tool

Climate Week NYC: Can we stay away from a place of no return?

The inside track on Climate Week: A conversation with Climate Group

Cognito appoints Nick Corrin as Head of Asset Management

Sibos Toronto by the numbers: 87% of delegates interested in AI, only 62% in payments

Melissa Kanter & Jon Schubin: The future of finance and technology

Sustainable restaurants to know about in NYC

E-con

Andrew Grill & Tom Coombes: Using AI to cut through the noise

Telling net-zero stories in the age of climate skepticism

T+1 settlement: A finance journalist tells Cognito what to look out for running up to May 2024

Meet the Cognitian: Jono Buxeda, Senior Account Manager in Sydney

‘X’ marks the spot!

Emilia David: True AI in the era of AI washing

How to do PR for a tech company (with examples)

How to Handle the GA4 Transition – and Have Fun in the Process

Launching VCMI’s Claims Code of Practice

Give the Reader a Break’: Why Editing Matters

Notes from Kigali: five ways Africa can build a stronger fintech ecosystem

Leow Yangfa: Beyond the Rainbow, Navigating Prideful Corporate Messaging

How to handle a pitch under pressure: Insights from the Singapore Cannes Young Lions competition

Connecting the dots to deliver experience led growth

The Cognito 2023 Communications Survey: The Future of Finance and Technology

AI can solve problems around content creation, finance and technology leaders tell Cognito

Can you give AI a personality? Only if it lies

Here’s where AI can take marketing and communications in two years

How Cognito is approaching the AI revolution

What is Tech PR – and how can it benefit your business

How AI is impacting our design team

Incorporating AI into our media training

Cognito to lead communications for Money20/20 Europe for second consecutive year

The foundations of effective funding round communications

Looking ahead to Innovate4Climate

Charlie Ansdell joins Cognito as Chief Operating and Strategy Officer

Ishika Gupta: Exploring AR, VR, and the Metaverse in today’s Media Landscape

Back to the Drawing Board: Social Media, ChatGPT and AI Force PR Professionals to Rethink their Strategies

A Q&A with Cognito’s most recent graduate

What is the importance of PR in banking?

RBA Review: What Can Financial Services Leaders Learn From the Communications Tightrope?

Carbon finance and public opinion: How to adjust when the winds shift

Twitter’s Blue Revolution: #BlockTheBlue or #GoForGold

Paris Blockchain Week Recap: Blockchain grows up

In memory of our colleague Michael Siemer

Cognito appointed communications partner for Foxon Media, the organizer of The Summit for Asset Management (TSAM) conferences

Climate despair on TV: The challenge of communicating amid creeping disaster

Preparing executives to face the media

A Monthly Podcast on the Evolving Media Landscape

In an era of social media fuelling bank runs, good communication is more vital than ever

Lessons from Boca, where real life interfered with a futures conference

Highlights from the Amsterdam Future of Payments event

I asked ChatGPT to write a press release. Here’s what my manager thought of it

Hope and solidarity at IWD 2023

The Evolving Role of Influencer Marketing: Authenticity, Creativity, and Compliance

Building momentum for women at work beyond March 8

Three ways for law firms to up their communications strategies

Dr. Michael Siemer 1965 – 2023

Busy in NYC: SEC activism, “Higher for Longer”, and the IRA

Stockholm Fintech Week Recap

Metaverse startup Bondee takes Singapore by storm

ESG investing and the media - A Cognito report

ESG Investing and the Media – A Cognito Report

Have you got a knack for networking?

Getting on stage at Money20/20 Europe

Cognito buys equity stake in Westend Medien to form CognitoDACH

Reporters on how conferences are evolving

Experiments in AI-driven media relations

ESG in 2023: The Press Agenda

TikTok is a growing news source – what that means for all of us

What do we know about the next editor of the Wall Street Journal?

What will Internet sleuths find out about you in infamy?

COP27: The Cognito Takeaway – Week 2

Cognito appointed lead Communications agency for Paris Blockchain Week

Introducing the new Cognito brand

What financial services communications leaders think of the new Twitter – a Cognito survey

Angela Byrne rejoins Cognito as US Director of Business Strategy

‘I’m sorry. That’s the biggest thing.’ – CEO Apologies Explained

COP27: The Cognito Takeaway – Week 1

Sustainability talent leader Acre appoints Cognito as its first global agency

Adapt to survive in changing times

As hope fades, action is desperately needed at COP27.

Martin Mosbacher joins Cognito as senior advisor

Live from the floor at Money 20/20 Las Vegas: Sometimes more is simply better

Short of time? Three things about COP27 and how communications activity can galvanize corporate action

What a bus station advert teaches us about tightening requirements for climate ads

Offsite and offline: Cognicon ‘22

Cognicon: Building our Culture

The challenge for brands trying to Be Real

Into the metaverse

Planning comms activity during COP27? Here are three things you need to know about the media

The Handshake Is Back: Intersekt Australia 2022

Unpacking Google’s ‘Helpful Content’ Algorithm Update

Four ways virtual reality can be used in PR

Your building is your brand

Leading fintech Provenir appoints Cognito as EMEA agency of record

Cognito Selected by Thoughtworks as North America Agency of Record

Six steps to stand out on sustainability

Cracking a publication – the keys to securing an op-ed

Five ways to land more media coverage

Building credibility with sustainable journalists: a guide for the communications office

The Communications of Climate Transition

NFTs Can Unlock New Doors For Marketing And Comms Teams

Back with a bang – Money 20/20 Europe takes Amsterdam by storm

Spotting the next FT Lifer Move

Diversity: More Than a Badge of Honour

Live from Consensus 2022: It’s a wrap

Live from Consensus 2022: Day 1 in Review

Executive Positioning: The Best Defense is a Good Offense

Three outcomes for financial services marketers from the Australian elections

B2B brands shouldn’t ignore the metaverse

Law firm recovery: Invest in a good marketing and communications team

Goodbye Google Analytics as we know it

Fintech Unicorn PPRO appoints Cognito to raise the brand’s profile across Europe

Cognito appointed lead Communications agency for Money20/20 EMEA Event

What I learned in “The Bahamas” – Why Twitter Spaces may succeed when Clubhouse failed

Telegram is where millions get their news. Should you?

My LinkedIn post got 120,000 impressions. Here’s how I did it.

Finance + Politics. Blockchain + Regulation. Why are reporters suddenly ‘at the intersection’ of something?

The SEC spoke on climate disclosure: Time to take action

Reporters tell us if they want to see your company’s CSR or ESG report

A conversation with Albert Yoon from Insider

When coming back to the office, don’t forget your business cards

How our clients in the financial industry are breaking the bias

Cognito Appoints Taylor Fenske as Vice President

Q&A: What breaking the bias means for us on International Women’s Day

Why financial brands are diving into the influencer market

Communication styles from the Chinese Zodiac

Things to consider when starting a podcast

Cognito launches Sydney office, extending its global presence

ESG in 2022: The press agenda

Financial technology marketers have more to spend, but need to choose carefully

Seven new finance newsletters to start your year

From keyword stuffing to semantics: building better SEO programs

Cultural life of UK-focused chief executives revealed in Cognito analysis

Certified – My journey to an ESG certificate

You’ve Got Mail – How Substack Is Changing the News Industry

In an internal memo seen by: When the private goes public

Dispatches from COP26

A dispatch from COP26 – Impressive display, but what about action?

The true power of PR in professional services

Finance Day at COP26 – a tale of two zones, but one message

Digital PR & SEO: It’s a match

Introducing Cognito’s sustainable practice: Why talking about sustainability and finance matters

The future of communications post COP26 – three trends to watch

Q&A: Our new newsletter format

TikTok throughout the ages

Park your prejudices when looking at financial services adverts

Harnessing the power of marketing automation

Cognito has been recognized as one of the Top 30 Digital Marketing Companies In New York

How to be quotable – an quantitative analysis

Pity the content writer: The challenge of being an instant expert

Tales from the frontlines of ESG communications

Surveying ESG Media Coverage to Shape Communications: A Cognito Panel

Staying ahead of the curve: how much adapting to new viewing habits is too much?

Return to events – what will they look like and how to approach them?

Towards a more holistic view of stewardship

What to know about Financial Times newsletters

SPACs in the American press: a tale of two coasts

Sign of the times in Singapore: SPH becomes a non-profit

The disappointing expert – and what to do about it

Ask me anything on Reddit AMAs

The bright future for payments

Unraveling Woodford, and its lessons for fund marketing

Why Cognito decided to look at media, ESG and asset management

How to break into the booming ESG newscycle

Better digital storytelling around ESG

A month on Clubhouse

Reflections on International Women’s Day

Tell Me You Are Creative Without Telling Me You Are Creative

Proving the value of PR, Part 2

The 5 things you need to know about managing a virtual event

Networking in a virtual world: from chat rooms to meaningful connections 

Four reasons why you need to prepare for the return of live events

Proving the value of PR, Part 1

Influencer Marketing in 2021: An essential ingredient in your communication mix

How the FT and WSJ fared in the year of Covid

What does the EU Taxonomy on sustainable finance mean for communicators in 2021?

Before charting a course in 2021, reflect on the journey so far

Four lessons from TikTok: a surprisingly radical storytelling device

In conversation ahead of the Core Web Vitals update from Google

cogcast: Keeping your rankings after Google’s Core Web Vitals update

Lessons from the former FT editor’s new diaries

When an article isn’t enough: Forthcoming books from financial journalists

The (surprisingly effective) online brainstorm

Is that ‘on background’ or ‘off the record’? How to use these terms

Cognito Appoints New U.S. Leadership

Playing the client: a role every agency should cast

Five ways to make the most of this week’s virtual #Sibos

How wealth managers can help clients feel certain in uncertain times

Why media relations still needs be done locally – for most things

Sibos 2020: Making the most out of a virtual event

Get better ideas from diverse teams

Money 20/20: The best event may be one that never happened

Vital assessment: adapting to Google’s new factors for evaluating websites

Meditations in an emergency: Introducing new banking products during a pandemic

How have Stash, OakNorth, and Mastercard adapted to grow through COVID-19?

Murdoch in ten books

Are you a digital leader? (Take the assessment!)

It’s time for the trade media to get tough

Three hacks and one tip for better content

Perspectives from a virtual roundtable on marketing and communications post-Covid

The case for Instagram Live in B2B

Assessing Influencers’ influence – a complex task in fintech

The future of asset management marketing?

Why and how financial services brands can become a force for good

Brand actions speak louder than words when it comes to Black Lives Matter and #BlackOutTuesday

Stakeholder capital: how the pandemic can take us from pledges to results

Your first meeting post-lockdown: the view from Hong Kong

And now for some good news

Filling a Sibos-sized hole in marketing plans

How brands can leverage sentiment data, empathy to craft Ramadan communications during the pandemic

Three tips to keep your media engagement high in a world turned upside down

When Britain’s newsstands shuttered

Going virtual – media training from afar

Making Media Relations Virtual in Asia

Weekly tracker: COVID media attention in The Economist

Covid’s Latest Victim – Cash

Digital marketing in times of uncertainty

Looking good on your laptop

How to adjust your communications strategy for the current market

To our clients during COVID-19

COVID-19 implications for financial services marketing/communications

Tricks of the trade – some learnings from two years in Singapore

Do we still need an International Women’s Day? Debating progress and setbacks

How to get really good at public speaking, and actually enjoy it.

An Open Letter to Entrepreneurs

Sifted – the last best hope of European tech media?

Executive Agenda – A Conversation with Kinny Chan

Internal communications during the Coronavirus epidemic

A discussion on European communications beyond Brexit

Plugging the leaks

What we can learn from financial services in Turkey

Making industry conferences work harder for your marketing

I hate my website’

A whole new way to say Cognito

Finger on the buzzer

The end of the gold card

We all know finance makes the world go round, but can it save it?

Marketing from Alsace to Zagreb on a budget

Interview with an influencer: Dr. Sally Eaves

Two sides of secondments

Takeaways from Singapore FinTech Festival 2019

What the outside world should hear from your CEO

Marketers say content’s important – how much and what that is varies

The tricky traps of translation

Shot down on social media

How lessons learned in house are making me a better consultant

A change in the Google search algorithm is good news for content creators

Quo Vadis? Latin in Business

On this year’s Sibos floor the water bottles are flat and the innovation Chinese

Flexing the right leadership muscles in a digital world

Post – Brexit – what is your communications strategy?

Being Asia specific

The Brexit View Across the North Sea

The subtle art of press release writing

Is a senior UK politician’s style guide any good?

I listened to dozens of financial podcasts. Here’s what I found

Why the spreadsheet still reigns supreme

A Q&A with Zoë Chance, Master of Influence and Persuasion

Learn something from this: Stories from Cognito’s personalized training program

What the history of Pride teaches us about inclusion in the workplace

Wall Street on the West Side

What your agency needs to do while you’re on summer vacation

The ethics of financial influencers

Financial Times vs. The Wall Street Journal – Round 2

‘There was this teacher’

When it comes to getting people to invest sustainably, test everything

Why ESG matters for you, me and Gen Z

How staying true to purpose is good business

Social media – it’s your responsibility

Four conversation starters for NYC FinTech Week

How to parlez-vous at TradeTech Paris

Asset management reaches new low

The power of a rebrand – Lessons from McKinsey & Company

Facebook, Instagram and WhatsApp outage – 4 questions

It’s time fund communication changed for the better

Cognito’s Apac team: diverse, inclusive and multilingual

How to pitch a robot

Brand Vs Bland: visual identity in finance

A Medium-Sized Guide to All Things Medium

Data breach fatigue’: a new phenomenon

Let’s change the dinner party conversation

How to get video production right

Can you recession proof your marketing budget?

Getting the most out of your crystal ball

We need to talk about Alexa – again

Cognito Announces Senior Promotions in APAC

New Tech Causes Mass Marketing Mayhem: 2019 Trends

B2B opens the door to influencer marketing

New dog, old tricks

Message development and media training: which should come first?

Dear FinTech founders: here are the golden rules of start-up messaging

Bolder predictions please

Is big tech gearing up for a full-scale assault on financial services?

The future of legacy CPG companies

15 ways to write a readable annual report

Around the world in three years

A New Day in Hong Kong

Q&A on The Diversity Project

Five ways marketing is better than ever

How do you thrive in a disrupted world? Keep the customer at the center

Diversity and inclusion as a growth strategy

Cognito MD to job seekers: Homework pays off

You had me at hello

Make an impact at Sibos

Why smart executives write quotable tweets

Star Light, Star Bright, First ICO I See Tonight

Lessons from networking on both sides of the pond

Creating a Culture that Attracts and Retains Top Talent

Communicate it ‘til you make it

Growing Pains: Five Key Lessons from Fintech Founders

What Google’s Changes Mean for B2B Marketers

Five ways to get more out of LinkedIn

What you missed at Fund Forum in Berlin

A tale of two angry phone calls

Turning direct marketing on its head: GDPR and advertising

Does my survey look good in this?

10 tips to get the most out of Fund Forum 2018

Sustainable marketing for sustainable investing

Asset management 20.20: Taking control in a fragmented world

The natural selection of paid search and digital marketing

Bringing the experiential to financial services

Spotify finds that fortune favors the brave

So, you’re a blockchain startup? Cool story bro…

Why we finally forgave Mark Zuckerberg

Better the Devil’s Advocate you know.

Thinking about reputation

We need to talk about Alexa

What does the Facebook data scandal mean for brands?

Guest interview: Financial Journalist John Detrixhe, Quartz

What’s up with WhatsApp?

What’s the Value of a Profile Anyways?

Handshakes over hashtags: why a thought-out events strategy matters in our digital-first world

Souping-up the expert interview

How Davos Changed Your Company’s 2018 Agenda

What HQ Trivia and app-based games can teach us

Remembering Robin Gilkes

When you’re the target of “fake news”

Google Trends and the crypto boom: what’s really going on?

Medium-Well: The End of Corporate Blogs

Cognito drives expansion in Asia Pacific with new Hong Kong office

Moving out of your natural environment: Our top 5 to-dos for 2018

Clash of the titles: FT vs WSJ

Cognito launches Communications and Marketing Survey 2017/18

Amsterdam: your next city of choice?

Be data led & content fed

Making social an investible asset

Cognito New York has moved!

The Future of Financial Markets

Simple Tips To Ace The Next Media Interview

Beginning at the end: Improving the planning process

The PR Internship Guide: NYC Edition

How to Be a Real Person Online

Cognito Singapore has moved!

10 Rules of Effective Mentoring

5 Tips to Consider When Pitching to Finance Publications

Lessons from the 2017 Northside Innovation Festival

Cognito Breakfast Panel: The Marriage of Marketing & Sales

Two Dutch agencies merge with international partner into new operation

10 lessons from my first year at Cognito

Winning in Google’s World: Understanding Performance Marketing

Interview Tips & Tricks

Top 10 US Tech Reporters to Follow

To be, or not to be? A bank.

New Media for a New Generation

Take Reporters Beyond the Numbers

Five Rules for a Better Launch

5 Smart Ways to Promote Your Next Funding Round

Downloading Big Banks’ Financial Podcasts

Why Reporters Don’t Care About Your Blockchain Startup

Cognito Breakfast Panel: Balancing Compliance & Creativity

5 Tips to Consider When Pitching to Broadcast TV

What the 2016 US Election can Teach PR Experts

CES 2017 – New Opportunities for FinTech?

Top Trends Impacting 401(k) Communicators in 2017

Safeguarding London’s fintech crown

Cognito London 2016 Holiday Party

Financial services media: Planning your strategy for 2017

The Rise of Alternative Finance and Financial PR

Finacial PR Talent in the Digital Age

Cognito Commended by Fund Intelligence

60 Seconds with the CEO of Cognito

Postcards from New York #1

Money 20/20 2016: Day Two

Money 20/20 2016: Day One

Spotlight on the New Business Media

Use it or lose it: Tips for maximizing 2016 communications budgets

The Decline of the Editorial Calendar

Robo Survivors and the Quest for Clients

Bridging the Online/ Offline Divide

Working Your Next Networking Event

Is sharing really caring?

Take-aways from FundForum 2016, Berlin

Brexit: One week after the vote

Using Social Media to Understand Your Competitors – A How-To Guide

Cognito Breakfast Panel

Eight things Financial Services PRs and Marketers need to know about LinkedIn

How to Create an Effective Measurement Program

Yvonne Maher joins Cognito as a Director for EMEA business

What Fintech PR Professionals Should Be Watching

Spot and diffuse nasty Facebook messages

Research: Asset Management and Online Search

Stories from a Long Blockchain

Mind the gap: Prioritising gender diversity in financial services

Top Trends from Empire Startups FinTech Conference

Financial Marketing: Today’s Buyer Journey

The Real Outtake from LendIt USA 2016

Internship Tips and Tricks

Money 20/20 selects Cognito as media partner to launch inaugural Europe conference

Startupbootcamp Fintech NY Partners with Cognito

Search Engine Marketing Madness for Asset Managers: The Final Four

My Favorite Startups at FinTech Rising 2016

Search Engine Marketing Madness for Asset Managers

Pitching for a lasting impression

The Perfect Place

Making a robot feel more human

Energy Giants at E-World

Professional Texting

On The Record: Leadership Moments to Celebrate this Presidents’ Day

Go Big or Go Home – Financial Companies Looking For A Touchdown in 2016 Superbowl Ads

Cognito extends FinTech focus, supporting IT outsourcing provider Lanware

The Power of Public Speaking: Lessons from Martin Luther King Jr.

The Business of New Year’s Resolutions

Cognito’s London Christmas Party

What to Expect From a Financial PR Internship

10 Things I Learnt at Web Summit 2015

How to stand out? 3 Great Reminders from Money20/20 2015

Cognito & Hootsuite Breakfast Byte – 10 November 2015, London

Charting the online buzz of FinTech startups

Frontline report: Sibos 2015 Singapore

Five things to think about for budgeting for next year

Introducing the Barcelona Principles 2.0

What Our Customers Say

Singapore’s buzzing FinTech start-up scene is a great backdrop for Sibos 2015

Data Journalism – Financial Media’s Thirst for Market Data

Devaluation or New Pricing Mechanism?

Looking forward to the Year of the Goat, and Sibos coming to Singapore

Cognito’s London Summer Party

The lion still roars at 50

Cognito Breakfast Byte 19 June 2015 – The palatable takeaways

London Vanity Fair Digital Summit 2015 – Thinking, innovating, disrupting

Don’t just develop content, create experiences with LinkedIn Publishing

China’s stock crash not exactly a doomsday scenario

Lord Browne urges businesses to get more connected

10 facts you need to know about ASEAN going into Sibos 2015

New City Minister Harriett Baldwin – Poacher turned gamekeeper?

The 2015 IAA Global Marketing Summit – Marketing in the Era of Engagement

Capital Markets Union and Regulation in the spotlight at TradeTech 2015

The Google Mobile Algo Update – What’s the Gist?

2015 FS Marketing Event Guide – US Edition

How to Get Your Fintech Startup Funded by Venture Capital

2015 FinTech Networking and Conference Guide

Moving the Monoliths: Disrupting Capital Markets

5 Key Themes from the New York Fintech Startups Conference

New York Fintech Start-Ups Spread Their Wings

Cognito Supports TradeTech Europe with Integrated Digital and Media Strategy

Using social media to build relationships in B2B Finance – Inaugural Breakfast Byte in Singapore

Twitter Training: Delivering The Power of Social Media To New Audiences

Four key things to consider when inviting the media to an event

ReliaMax Selects Cognito As Public Relations Agency Of Record

Content Marketing: The Possibilities are Endless

Cognito expands into fintech startup community with Startupbootcamp FinTech

Cognito appointed by investUP for launch into the crowdfunding marketplace

Five communications challenges UK Mid-Market Private Equity firms will face in 2015

Digital Advertising Trends for 2015

Finovate: Understanding what the media wants

Looking forward to the Year of the Goat, and Sibos coming to Singapore

Truly India

So You’ve Got an Infographic…

Integrated Communications: More than Just a Marketing Buzzword

SNB brings FX industry to its knees

Seven Tips for Securing Coverage in Continental European Media

Sponsored Content: The Future of Advertising?

The New ROI (that’s the Risk-Of-Ignoring Social Media in FS)

The Continuing Rise of Mobile Advertising

The Murkiness of Viewability